“V” Toothbrush:
Professional Internship Project
74.5% of millennial users are aware of making greater efforts within their dental hygiene
How might we deliberate on the challenge of crafting a product that seamlessly enables users to embrace impeccable hygiene practices while keeping the routine one minute during their morning routines?
Target User Research
Through in-depth research, the target user was identified as Millennials due to their lack of dental hygiene.
1/3
of Millennials brush once a day.
52%
Are brushing due to societal standards.
56%
of Millennial have made up excuses to not see their dentist.
43%
Of Millennial have stated that life has disrupted their hygiene routine.
Based on the data and Millennial dental hygiene habits, it is evident that there is a demand for a product that reduces brushing time while ensuring efficient plaque removal.
Competitive Market Layout
Through an in-depth analysis of various brands and their market offerings, a significant opportunity was identified within the electrical product sector.
Quip is one of the most affordable brands on the market and Oral-B/Philips is one of the highest regarded brands on the market. The opportunity to create a new electrical toothbrush within the $50-$65 range.
Form inspiration
Minimal. Value. Intuitive.
Brush head exploration
Focusing on the design intent of cutting down on time for brushing, I created multiple toothbrush head profiles in hopes of covering the most area while brushing.
Prototyping
• Toothbrush handle forms with excessive curvature were excluded due to component constraints.
• Several head forms with varying widths and lengths were prototyped to determine the most comfortable design for brushing.
• A minimal handle with a single button was chosen to minimize the use of any confusion while using this toothbrush.
Design testing & Validation
Two brushes were tested, one with the new “V” shaped design & another with a standard design.
The “V” shaped design was able to clean more surface area within a minute while also reaching most of the mouth surface area.
The Standard toothbrush proved to have a difficult cleaning as much surface area & was only able to clean the bottom portion of the mouth within the one-minute mark.
Product Details
This carefully chosen silicone composition ensures unparalleled smoothness during brushing, elevating the user experience and allowing for all surfaces to be cleaned.
The silicone composition has a shore hardness of 30A.
As the bristles wear down, the user may replace the head with another.
Replace.
The V-brush uses vibrations (like the Sonicare). The user may change the frequency of these vibrations by pressing the button.
Change modes.
The V-brush was designed to have a bottom threaded section that can be removed to access the USB-C charging port.
